The first Indian luxury fashion brand Gucci ambassador, Alia Bhatt, joined some big Hollywood names in a brand new campaign video. She took to Instagram and Twitter to share the video. She captioned, “Excited to be chiming in for Gucci Chime’s 10th Anniversary Campaign! Gucci chime for gender equality. Chime in.”
The video begins with ‘Ozark’ star Julia Garner introducing herself, followed by Halle Bailey, John Legend and Salma Hayek Pinault, who says she ‘chimes for gender equality.’ Then Daisy Edgar Jones, Alia, Serena Williams, Julia Roberts and Idris Elba support ‘education, strength, dignity.’ “We chime as one,” Idris says in the end.
Alia's fans left comments for her on the Gucci video on Instagram. “Bollywood queen Alia Bhatt,” wrote one. “Alia and Salma, my favourite. Alia with someone of my nationality is my win,” wrote another. Alia got the most attention in the comment section compared to others.
Alia was in Seoul recently to attend the Gucci Cruise 2024 show. She donned a mini black dress with a polka-dotted cutout. She wore black platform heels and a Gucci Jackie 1961 transparent bag. Last month, Alia was announced as the first Indian global ambassador of the brand. Gucci took to Instagram to share the news and wrote, “Alia Bhatt is the House’s newest Global Brand Ambassador. To mark the occasion, the actress, producer, and entrepreneur were captured with the Gucci Bamboo 1947 bag.”
Alia also took to Instagram to share her excitement and feelings with her fans. Sharing the pictures, she wrote, "I'm honoured to represent the house of Gucci not only in India but at a global stage. Gucci's legacy has always inspired and intrigued me and I'm looking forward to the many sartorial milestones we create together @gucci.”
She will be seen next in Karan Johar's ‘Rocky Aur Rani Ki Prem Kahani.’ She also has ‘Heart of Stone’ with Gal Gadot and ‘Jee Le Zaraa’ with Priyanka Chopra and Katrina Kaif.