College IT students are taking part in a project for Comic Relief that hopes to engage young people with the charity.
A group of 60 students, including some from Harrow College, is involved in the final stages of the campaign.
They recently visited Amazon’s offices in Central London to be briefed on the project, which is being jointly-run by Comic Relief, Career Colleges Trust and Amazon Web Services.
The goal is to develop a solution within the digital space to engage 16-24 year olds with Comic Relief in its bid to establish a world without poverty.
It is hoped that the outcome of the programme will see more young people get on board with the charity’s projects and maintain their support in the future.
Val Pumfrey, head of youth engagement and fundraising for Comic Relief, said it could “connect, empower and inspire [people] to take action”, while Chris Hayman, head of UK and I public sector at Amazon Web Services, said he was looking forward to seeing the students’ “innovative ideas”.
Julia Von Klonowski, from Career Colleges Trust, explained how the project would give students the chance to utilise the skills they have learnt on their courses and present these to those in the “growing digital industry”.
It comes after Amazon Web Services highlighted some of its latest technologies at the briefing day, while Comic Relief officials offered advice on digital marketing and making use of social media platforms.
Nisha Raithatha, computing and IT lecturer at Harrow College, said: “This is a great opportunity for our students to meet potential employers and it will look brilliant on their CVs. They are very excited and looking forward to the rest of the project.”