The world’s biggest bicycle manufacturer, Indian-owned Hero Cycles has announced that its Manchester headquartered UK-operation will be the headline sponsor of this year’s StreetVelodrome tour.
StreetVelodrome is a national initiative designed to encourage families to take up cycling. The concept takes the form of a ‘pop up’ velodrome touring cities in the UK and Ireland. A series of competitive races take place at the velodrome featuring top professional riders as well as amateurs and children. The events are free and open to the public to spectate, or take part in races, with bikes, equipment and professional instruction all supplied by the StreetVelodrome team.
This year the tour will visit venues in and around Dublin from June 10 to June 16, Ballymena in Northern Ireland on June 10, Wigan July 12 to 15 with the Super Finals finals taking place at Canary Wharf in London on August 14 and 16.
In a new development for 2018 Avocet UK, which is Hero Cycles’ UK company based in Manchester, will take headline sponsorship of the tour under its new Insync range of bikes launched at Old Trafford football ground in May. The Insync bikes have been designed at Hero's new £2m Global Design Centre in Manchester's Central Park. All bikes at the StreetVelodrome events will be from the new Insync range.
Avocet CEO Sreeram Venkateswaran said the StreetVelodrome series fitted the objectives of the new Insync range which is aimed at making cycling as a sport accessible to all. Healso spoke about an important element of the StreetVelodrome series which is the Cycling Futures schools programme.
For more details, and to take part in the Street Velodrome tour, visit: http://www.streetvelodrome.co.uk/
