The England and Wales Cricket Board (ECB) has announced its ‘Taste of Cricket’ campaign, which will see over 100 recreational clubs across England and Wales opening up their doors to their local communities for a special match tea.
Beginning on Sunday, June 30, through the vehicle of food, each match tea event, will showcase different stories of community clubs and volunteers who are driving positive change within the game and improving access to recreational cricket.
Challenging the outdated stereotype of plain sandwiches and milky tea, the 'Taste of Cricket' events will demonstrate the true variety of cuisines that are often shared during community match teas across England and Wales. With dishes such as vegetable Elawalu Roti, from Sri Lanka or the leek bhaji, a delicious fusion of Welsh and Indian cuisines – Taste of Cricket will be a celebration of diversity within the sport.
Following the summer festivities and in time for Christmas shoppers, the Taste of Cricket cookbook will launch, featuring a range of beloved classics and innovative twists on match tea recipes, crowd sourced from grassroots volunteers, cricket and foodie royalty, and famous fans of the game. The ECB is also offering cricket fans the chance for their match tea recipe to be included in the cookbook.
The 'Taste of Cricket' campaign sits within the ECB’s existing ‘Raising The Game’ platform, which was originally launched in 2022 to encourage inclusive behaviours and celebrate diversity in cricket.
