English Premier League side Swansea City AFC has found a new shirt sponsor in Asian-facing online betting operator BetEast. The team made the announcement last week saying it had reached a deal that will replace online forex firm GWFX as the team's main shirt sponsor for the 2016-17 EPL season. While the terms of the deal weren't disclosed, Swansea's vice-chairman and commercial director Leigh Dineen called it "the biggest front-of-shirt deal the club has ever secured." He added the "top-tier partnership" would help the company "position themselves on a global stage in the top-tiers of bookmakers."
Based in Costa Rica, BetEast holds licenses issued in Curacao and by the First Cagayen Leisure & Resort Corporation in the Philippines. In a statement, the company said, "The partnership will cover an incredibly exciting period for us and Swansea City, especially with Ki Sung-Yueng, one of Asia's top footballers, at the Liberty Stadium. This is BetEast's first venture into British football and the next step in a sponsorship strategy that will aim to make the brand present in top sporting events around the world."
