Sunil Rohra is a management professional with 20+ years’ experience in media and entertainment industry. Currently, he is the CEO of Lyca Media and responsible for its 4 Radio stations, Lyca Radio (1458), Dilse (1035), Time FM (107.5) and Athavan Radio and Lyca TV. He is a Board Level Media Operations / Broadcasting Professional with strengths in the development of network media delivery strategies across international market environments.
Previously, Mr Rohra served as Global Chief Executive Officer at B4U Network (Europe) from (2004 - 2014). In this role, he led strategic global expansion and growth of one of the leading Bollywood TV networks; developed and drove expansion of B4U Movies and B4U Music channels into the lucrative US, Canadian, UK, European, African, MENA, Indian and Far East markets. Before that, he was Chief Executive Officer at Asia TV Limited/Zee TV, UK from (2001 - 2004). He has detailed knowledge and experience of the distribution platforms (both DTH and Cable) in India as managed the Indian company with a hands-on approach. Also qualified as a solicitor in UK and India and have 15 years of legal experience.
He is married and lives with his wife and two beautiful grown up kids, who make him proud every day!
1 Which place, or city or country do you most feel at home in?
I would have to say there are two places. London which is my current home and Mumbai the place where I was born and grew up. I have very fond memories of both these places.
2 What are your proudest achievements?
There are quite a few and if I have to select, then it will have to be this one. Turning around a contract which was considered to be a loss and making over a £1 million profit for it. This was a huge achievement for me and a turning point in my career! It got me to successfully change careers from legal to management.
3 What inspires you?
When someone or something is considered impossible, I thrive on the challenge to make it possible. It gives me a great feeling of achievement!
4 What has been biggest obstacle in your career?
Nothing that comes to mind right now.
5 Who has been the biggest influence on your career to date?
Changing technology. It taught me that nothing is permanent except change and you need to keep changing and innovating all the time, otherwise you will be knocked off your feet.
6 What is the best aspect about your current role?
Everyday is a new day and facing new challenges on a daily basis. The satisfaction of being able to deal with them. I have the opportunity to meet new people everyday who inspire me to bring about creative ideas for the Radio Stations.
7 And the worst?
Not being able for whatever reason to deal with the daily challenges.
8 What are your long term goals?
To be able to give back to the society in whatever way possible whether it be helping people with a job or how to progress in life. The larger perspective would be to do some charitable work which would give me a inner happiness that cannot be measured in terms of money! Putting a smile on someones face is priceless to me.
9 If you were Prime Minister, what one aspect would you change?
Amend the Human Rights bill, to recognise the rights of the victim rather than the rights of the accused.
10 If you were marooned on a desert island, which historical figure would you like to spend your time with and why.
Being in media for most of my working life, it would have to be Amitabh Bachchan. He is the icon of the Bollywood Industry and it would be an honour for me to speak to him about his contributions to the Indian film industry and his life's
