Nikita Mehta is the Creative Director, Storyteller & Product visionary behind Fable & Mane. With a passion for Ayurvedic ingredients, product innovation and conscious rituals. Her mission is to bring consciousness into beauty and awaken our roots with wild wisdom.
Nikita graduated from University College of London in Computer Science & Management and spent her career building prestige and luxury fragrances.
A committed philanthropist, her respect for big cats led to the creation of the Fable Fund that helps secure a future for our planet’s wildlife.
1. Which place, or city or country do you most feel at home in?
When I am with nature. By the mountains, with rivers, with animals. Humanity’s “forgotten” home is my refuge.
2. What are your proudest achievements?
Seeing our hair brand launch in Sephora US and seeing the smiling faces and positivity from our community after using our products.
3. What inspires you?
The body’s ability to heal itself through movement and the interdependency in nature. Also, nothing can beat experiencing the unconditional love and innate joy within a dog.
4. What has been biggest obstacle in your career?
Getting product to market because I am a perfectionist, I took 3 years but was worth it.
5. Who has been the biggest influence on your career to date?
My brother and co-founder Akash have helped me immensely grow in many ways and my mother for her wisdom and reminders to have fun - life is for us to enjoy!
6. What is the best aspect about your current role?
Creative freedom, to create express and delight consumers. Working with the best labs in the world to fuse modern science with ancient Ayurvedic rituals.
7. And the worst?
I love taking risks, but it can be challenging at times especially when it comes to supply chain.
8. What are your long-term goals?
To be the leader in hair wellness and to inspire many to find their own inner light through self-care rituals.
9. If you were Prime Minister, what one aspect would you change?
Plant based meals with meditation classes in school lunch breaks.
10. If you were marooned on a desert island, which historical figure would you like to spend your time with and why?
The Buddha, we would just sit in stillness and yet feel so whole and complete.
