British Indian designer Nikita Karizma is known for her innovative designs and cutting-edge style. While studying fashion, she received her first order from Little Mix, using the earnings to launch her own brand. Since then, her label has grown rapidly, dressing numerous celebrities, including Paris Hilton for her music video with Kim Kardashian.
In an interview with Asian Voice, Nikita discusses how her British-Indian identity influenced her creative process, representation of South Asian women and more.
Your designs are known for their innovative, blend-cut aesthetics. How does your British-Indian identity influence your creative process and help your pieces stand out?
My signature style aesthetic is glamour mixed in with edgy rebellion. My British-Indian identity is at the heart of my creative process, shaping the way I approach design, craftsmanship, and storytelling. Growing up in London with South Asian roots, I was immersed in a fusion of cultures. This duality inspires my work, from the structured cuts and contemporary silhouettes to the rich textures, embellishments, and prints influenced by South Asian craftsmanship. Fashion is a form of self-expression, and my designs reflect a balance of heritage and innovation with pieces that celebrate culture while feeling new and globally relevant.
Many of your collections empower women through bold silhouettes and statement pieces. How do you use fashion as a tool for female empowerment?
Fashion is a powerful language, and I use it to celebrate strength, confidence, and individuality. My designs are created with the intention of empowering women through chic silhouettes, statement details, and pieces that make the wearer feel fearless, unapologetic, and in control of their narrative. I believe fashion shapes how we carry ourselves and step into the world. Whether it’s power tailoring, sculpting corsetry, or bold chainmail co-ords, every design is meant to make women feel strong and unstoppable. Empowerment is about the freedom to express without limits—fashion isn’t about fitting a mould but owning who you are, celebrating your identity, and making a statement without words. That’s the energy I want every piece to embody.
What are your thoughts on the representation of South Asian women in the global fashion industry? Do you think there’s still a gap in visibility?
The representation of South Asian women in the global fashion industry has grown in recent years. We are seeing more South Asian models, designers, and creatives stepping into the spotlight. Fashion should be a space where all voices are seen, heard, and valued as an integral part of the industry’s fabric. We can inspire the next generation to take up space, redefine beauty standards, and celebrate their cultural identity with pride. I’m excited to be part of this movement, and I hope my work encourages more people of diverse backgrounds to step into fashion with confidence and visibility.
As a woman in the fashion industry, what are the biggest lessons or wisdom you’ve gained throughout your career?
The fashion industry is fast-paced, ever-changing, and filled with challenges, but one of the biggest lessons I’ve learned is the power of resilience. As a woman navigating this space, I’ve had to trust my instincts, stay true to my vision, and keep pushing forward especially in moments of uncertainty. I’ve also learned the importance of building a strong, supportive community. Fashion isn’t just about clothes, it’s about the people who bring ideas to life. Surrounding myself with a team that shares my passion and values has been invaluable.
Most importantly, I’ve realised that success in fashion is about creating your own path, embracing your uniqueness, and using your voice to inspire others. That’s what keeps me motivated every day.
We often talk about supporting women in the industry, but action is key. What steps should brands, designers and industry leaders take to create real, lasting change for women in fashion?
Brands, designers, and industry leaders can actively create opportunities, amplify female voices, and build environments where women can thrive at every level of the industry. One key step is ensuring equal representation in leadership roles. Women bring unique perspectives to fashion, yet they are still underrepresented in executive positions. Brands can invest in mentorship, leadership programs, and clear pathways for career growth to break these barriers. Creating safe, inclusive workspaces where women feel valued is essential. True change happens when we uplift one another—women in leadership can mentor, support emerging designers, and open doors for diverse talent. Collaboration over competition is key—when one rises, we all do. Fashion shapes culture, and by committing to this, we ensure women don’t just participate but lead the industry.
What advice would you give to emerging female designers, especially South Asian creatives, striving to break into the global fashion industry and make their mark?
To emerging female designers and South Asian creatives, my biggest advice is: own your narrative and stay true to your vision. Your cultural background is a strength, it gives you a unique perspective that the world needs to see. Use it as inspiration, and don’t be afraid to push boundaries and redefine what South Asian fashion can be on a global stage. This industry is competitive, and rejection is part of the journey. Learn from setbacks, keep refining your craft, and stay persistent. Success doesn’t happen overnight, but every step forward counts. Find your community. Surround yourself with people who uplift and support you—mentors, peers, and collaborators who believe in your work. Having a strong support system makes all the difference. Your voice matters. Your vision matters. Keep pushing forward, and the world will take notice.
