On Monday 9th November, a community supermarket in Birmingham which allows shoppers the opportunity to “pay-as-you-feel” reported a surge in the demand for essential supplies as Britain continued to battle a second national lockdown.
The BBC reported that the Community Interest Company, Incredible Surplus, had reportedly helped almost 85,000 people and distributed 569 tonnes of food particularly to the BAME community most vulnerable to coronavirus. This supermarket sources food from other supermarkets and restaurants destined for landfill and runs four pop-up shops around Birmingham and Solihull. They also prepare meals from the food in cafes, which operate on the same "pay-as-you-feel" terms.
In a statement to the BBC, Dibah Farooqui, from Incredible Surplus, said, "It's quite disheartening actually, especially when you see it coming in off the van, how much there is, to realise that would have ended up in landfill or animal feed. But we turn it into something positive."
