On Friday 17 June 2022, Mediareach Advertising organised an event at The Dilly Hotel, Madhu’s Mayfair, to acknowledge, celebrate and salute the hard work of journalists, editors, media or content partners during the Covid period, as well as the multicultural collaborations held successfully for over 37 years.
The media had a significant role to play in conveying critical messages to households during the last two years of Covid. Not only the media showed great resilience, but they also demonstrated a real commitment at every partnership opportunity with the Mediareach Advertising.
Celebrating that commitment, the event also acknowledged and awarded people behind the best-of content produced. This was followed by a remembrance, paying tribute to those who lost their lives during the pandemic.
Speaking about the dedication of the partnership, CEO Saad Al Saraf said, “At Mediareach Advertising, multicultural media partnerships are a unique proposition of ours. A big part of the work we do, from bespoke content to omnichannel marketing, goes back to the dedication of our media partners. For that, we have come together to celebrate the diversity, cultural insights, tonality, inclusivity, and relevance in content and media planning.”
Media houses from across the UK also gathered to discuss the challenges faced by the diverse media industry and plan better collaboration opportunities in the future. Leading figures from the ethnic media industry also received awards and accolades for their contribution to developing multicultural media partnerships in the UK.
“We wanted to gather our influencers, writers, media professionals, and creatives who regularly help produce relevant content to highly diverse audiences in the UK and globally. They deserve acknowledgment as the behind-the-scenes heroes of great omnichannel campaigns we have produced and broadcasted with efficient results,” added Javed Husain, the Media Director.
Ankita Dobhal, Lead - Media Partnership Team, added, “These partnerships have been a key catalyst in driving change for the government, the NHS, and brands during and after lockdown. They rolled up their sleeves during a harsh storm, yet we ended up with 1000s of content clips on TV, Print, Radio and Digital for Covid-19 awareness and for the vaccine roll-out to ethnic and diverse groups.”
Mediareach Advertising, founded in 1986, is an integrated advertising agency with combined skills and expertise in content, digital, and media.
