Luxurious private apartments in the heart of London, overlooking the River Thames, have been released, with interior designs and styling by the Italian fashion house, Versace.
The first fashion-branded real estate project in the capital has caught the eye of investors looking for the latest in high-end living in one of the most desirable cities on earth.
The 50-storey, 360-unit, AYKON Nine Elms tower is being developed by DICO UK Property Holdings Ltd, a wholly owned subsidiary of DAMAC International Limited. The lobby, amenities and interiors for each property will be expertly designed and fitted out by Versace Home.
“We have seen an overwhelming response to the early launch of these stunning apartments,” said Ziad El Chaar, Managing Director, DAMAC. “There is a real desire for the most stylish and well-appointed experiences in London and the Versace-styled interiors and AYKON Nine Elms has taken premium living to a whole new level.”
“We have seen high interest levels from right across the UK, including those in the Asian community, who recognize the intrinsic value of a limited edition collection of branded homes,” he added.
Amenities will include a state of the art gymnasium, indoor swimming pool and spa, an owners lounge, children’s play area, roof garden and cinema, all designed by Versace Home.
In response to the early interest in the apartments, events are taking place in London on the 5th and 6th of August 2015 for buyers looking to get in early and reserve the best units. Representatives from agents JLL and Hamptons will be at the Park Tower, Knightsbridge, Jumeriah Carlton Tower and The Dorchester, Park Lane from 11am-7pm on both days.
AYKON Nine Elms is located at the heart of the UK capital’s Nine Elms regeneration area adjacent to Battersea, overlooking the River Thames. The tower is due for completion in 2020. AYKON Nine Elms will be the first private residence project of scale in London to be fully designed and conceptualized by a luxury fashion house, with Versace involved in all aspects of interior design.
AYKON Nine Elms combines a mix of premium penthouses, three-, two-, one-bedroom and Manhattan Studio units with City and River views along the Thames to the Palace of Westminster and the London Eye.
London continues to be one of the most sustainable real estate markets in the world, with solid year-on-year price growth circa 8% according to real estate advisory firm, JLL. Analysts expect house price inflation in the region of 5-7% in the coming years.
A host of internationally recognised companies are working on the project including one of the world’s preeminent architecture firms, Kohn Pedersen Fox Associates (KPF), Turner & Townsend (TT) and consultants including JLL and WSP.
