The story of Spice Village began in 2000 when Suleman Raza moved to London and noticed a gap in the market for authentic Pakistani cuisine. Driven by his passion for culinary arts and the rich heritage of Pakistan, he opened our first restaurant in Tooting, South London. His vision was to offer high-quality, authentic Pakistani dishes that celebrate our culture. Despite challenges, our commitment to excellence, innovation, and community service helped us grow. Today, Spice Village is known for exceptional dining experiences they have made in promoting Pakistani cuisine and hospitality in the UK.
Speaking with Asian Voice, Suleman discusses about popularity of South Asian cuisine in the UK, his reataurant Spice Village and much more.
1) How did it feel to receive the Freedom of the City of London award, and what does this award mean to you personally and professionally?
Receiving the Freedom of the City of London award is an immense honour and a testament to my journey and dedication. This recognition deeply touches me, highlighting not just my professional achievements but also my commitment to giving back to the community. The “One Million Meals” campaign and my other philanthropic efforts have been driven by a desire to support those in need and make a meaningful impact.
This award motivates me to continue these efforts and inspires others to contribute to their communities. It embodies the spirit of innovation, dedication, and service, reminding us all that our contributions, no matter how small, can create ripples of positive change. Professionally, it validates the hard work and commitment of my team, and personally, it reinforces my belief in the power of community and giving back.
2) How have you seen the popularity of South Asian cuisine evolve in the UK over the years, and what factors do you think have contributed to this growing popularity?
The popularity of South Asian cuisine in the UK has evolved remarkably over the years. When I first started, there was a limited understanding and appreciation of the diversity and richness of South Asian flavours. Today, it is widely celebrated and enjoyed. One of the key factors contributing to this growing popularity is the strong connection people have to their cultural and traditional roots. Many individuals miss the flavours and experiences of their homeland and seek to revive those memories through authentic dining experiences.
Additionally, the adventurous palates of British consumers, the rise of food festivals, and the exposure through culinary shows have played a significant role. Many South Asian restaurants have innovated by offering high-quality, authentic dishes that celebrate our culture, connecting people with their heritage and introducing new audiences to the richness of South Asian cuisine.
3) Where do you see the future of South Asian cuisine in the UK heading, and what role do you think restaurants like Spice Village play in shaping this future?
The future of South Asian cuisine in the UK is bright and promising. I see it evolving into a mainstream culinary preference, with more people appreciating the depth and diversity of flavours it offers. Restaurants like Spice Village shape the future by setting high standards for quality and authenticity. We innovate to ensure our dishes stay true to their roots while appealing to contemporary tastes. Beyond food, we create memorable dining experiences with ambiance and hospitality. As pioneers, we are committed to inspiring the next generation of chefs, strengthening South Asian cuisine's presence in the UK's culinary landscape.
4) With South Asian Heritage Month being celebrated, how does Spice Village participate in or contribute to these celebrations, and what message would you like to convey to the South Asian community in the UK?
The future of South Asian cuisine in the UK is bright and promising. I see it continuing to gain mainstream acceptance and appreciation, with a growing focus on authenticity and innovation. Restaurants like Spice Village play a pivotal role in shaping this future by setting high standards for quality and authenticity. We continuously innovate, ensuring that our dishes stay true to their roots while appealing to contemporary tastes.
We held the Mango Festival at the High Commission of Pakistan, showcasing different types of mangoes and celebrating the rich agricultural heritage of Pakistan. Events like these not only highlight the diversity of our cuisine but also create opportunities for cultural exchange and community engagement. By hosting such events and offering exceptional dining experiences, we help preserve our culinary traditions and introduce them to a broader audience, ensuring that South Asian cuisine continues to thrive and evolve in the UK.
