Food brand Amul has found its market in the United States, through online retailer Amazon's global selling programme. Starting with its product, Amul Ghee, the Gujarat Cooperative Milk Marketing Federation, which markets the brand, will eventually offer other products through the association.
GCMMF's RS Sodhi said, "Amul has been exporting its products to the US since last 20 years and has been selling through the traditional retail channel there. With this association, we are looking to expand our reach to a wider audience in the US and open new doors for our business." Amul's Ghee and Gulab Jamun are among the best-selling products in the US market with ghee currently being ranked as one of the top stock keeping units on Amazon in the 'Butter & Margarine' category.
Amazon's Global Selling Program was launched in India last year. It facilitates access for Indian sellers, including entrepreneurs, SMEs, manufacturers, as well as large brands to market their products to consumers across the globe. Director and General Manager of Amazon India, Gopal Pillai said, "Through this programme, we will offer Amul an end-to-end solution and help the brand cater to the growing appetite for quality Indian food products among global consumers."
