Patanjali Ayurveda co-founders Yoga guru Ramdev and Balkrishna issued a new public apology in newspapers on April 24, a day after the Supreme Court, while hearing a contempt case, asked them whether the size of the apology was of the same size as its advertisements or not.
“In wake of an on going matter before the Hon’ble Supreme Court of India, we in our individual capacity as well as on behalf of the Company, unconditionally apologise for the non-compliance or disobedience of directions/orders of the Hon’ble Supreme Court of India,” the new public apology by Patanjali said.
Patanjali Ayurveda had issued an apology earlier while stating that they would not commit any such mistake in the future. This came ahead of the Supreme Court’s hearing over the case of the misleading ads against the medicine company.
Hearing the misleading advertisements case against Patanjali Ayurveda, Ramdev and Balkrishna last week, the top court also noted that the ‘Union Government must wake up to this’ and take strong action on the matter.
Justice Kohli, while hearing the case, said, “I want to see the actual size of the ad.” The judge further asked if the size of the apology was the same size as its advertisements or not.
“Now we are looking at everything… we are looking at children, babies, women, and no one can be taken for a ride and the Union government must wake up to this,” the bench said.
On February 27 this year, the court issued a contempt notice to Ramdev and Balkrishna for engaging in distributing misleading health cure advertisements and barring Patanjali from promoting products with unsubstantiated claims of curing diseases like heart conditions and asthma.