A new study has revealed that watching television for more than 15 minutes a day can hamper the creativity of children. That is the reason why parents are insisting that children should not watch TV for more than 15 minutes. As per the study, children who spend just 15 minutes or more a day watching their favourite cartoons on television may be at an increased risk of losing their creative minds as compared to those who read books or solve jigsaw puzzles.
"There was clear evidence that children came up with less original ideas immediately after watching television,"said Sarah Rose, Lecturer at Staffordshire University in Britain, although these effects disappeared after a short time.
However, "if children are less creative in their play, this could, over time, negatively impact their development," Rose said. The study is potentially useful to those who produce children's television shows, educators, as well as parents.