British Indian entrepreneurs are achieving great success in the UK, but gaps in support, resources, and representation still exist. Bae HQ, founded by Amardeep Parmar and Gurvir Riyat, is addressing these gaps by building a community for high-growth British Asian entrepreneurs, operators, and investors. In an interview with Asian Voice, Amardeep discusses his journey, the shifting business landscape for South Asians in the UK, and more.
Can you tell us about the journey that led to the creation of Bae HQ? What inspired the idea?
My journey has been quite unconventional. Growing up in Ilford, a predominantly ethnic minority area, and later studying at Bath University, which was culturally the opposite, exposed me to a significant cultural shift. After university, I worked at the Bank of England and later in tech consulting, but I realised it wasn’t my calling. During this time, I began writing online, eventually building a vast network of Silicon Valley entrepreneurs and investors. However, I noticed a lack of support and community for Asian entrepreneurs in the UK, especially in the startup and high-growth tech sectors, unlike the strong networks for black and female founders. My father, a significant influence in my life, encouraged me to leave my job and pursue my passion for creating a space for Asian startups to thrive. Tragically, he passed away shortly before I could begin, but his values and encouragement became my driving force. This initiative isn’t just about making a difference but also about building a community for Asian entrepreneurs who feel out of place in tech spaces.
How does the Bae HQ aim to support British Asian entrepreneurs, operators and investors in their professional growth?
We build opportunities through four key pillars. The opportunity pillar offers mentorship programs to help early-stage founders become investment-ready, along with student engagement initiatives like school visits and university talks. We’re also launching a project to provide startup work experience for disadvantaged students. The media pillar amplifies underrepresented voices with over 200 podcasts, showcasing investors and startups, and providing free educational content. The events pillar connects over 2,000 attendees, fostering collaborations and opportunities. The funding pillar supports Asian entrepreneurs with later-stage funding to scale their businesses globally. Our goal is to inspire students, guide them through education and entrepreneurship, and empower them to become leaders who give back to their communities, ultimately creating a cycle of innovation and progress.
In your experience, how has the business and entrepreneurial landscape shifted for South Asians in the UK over the past few years?
Diversity programs often overlook Asians, focusing more on Black, female, and LGBTQ+ founders. While figures like Rishi Sunak suggest widespread success, many Asians, especially from disadvantaged backgrounds, face significant challenges. We've spotlighted entrepreneurs who overcame adversity, from council housing to building million-dollar businesses, shedding light on these untold stories and shifting perceptions. Institutions are starting to recognise the untapped potential of Asian entrepreneurs. While earlier generations prioritised stability, younger Asians are now embracing risk and innovation. Despite making up 22% of London’s population, Asian founders have received only 5% of funding over the past five years—a disparity driven by systemic gaps, not talent. Our mission is to address this imbalance, pushing for proportional funding and support. Even 20% of funding for Asian founders could be transformative, and with growing enthusiasm from young Asians and institutional backing, we’re seizing this pivotal moment to drive change.
What advice would you give to young, aspiring British Asian entrepreneurs looking to break into the business space?
Starting something new is about taking small steps. Transitioning from a stable job to entrepreneurship can be overwhelming, but there's no need for drastic changes right away. Start by experimenting—attend events, listen to podcasts, and explore ideas. People often fear judgment, but putting yourself out there often leads to more support. Remember, even the most successful people started from somewhere. Through over 350 podcast interviews, I’ve learned that everyone faces insecurities and challenges. Success comes from consistent effort and a willingness to learn, not perfection. Use free resources and programs to gradually build confidence and skills without financial risk. Start small, learn along the way, and you'll be better prepared for bigger steps, like full-time entrepreneurship, with more confidence and support.
How do you envision the role of Bae HQ in fostering long-term economic growth and collaboration among British Asian communities?
Bae HQ’s vision extends beyond our first two years. In 2025, we aim to provide work experience to 100 students, with a goal of reaching 10,000. Our initiatives support young people and professionals transitioning into entrepreneurship. We plan to expand beyond London into the Midlands and North, tapping into the untapped potential of British Asians with innovative ideas. Take Dr Farzana Rahman, founder of Hexarad, as an example—her AI innovations in radiology are saving lives and improving healthcare. Supporting such innovators can lead to transformational advancements across industries. Our dream is to empower life-changing ideas and foster cross-community collaboration. Bae HQ isn’t just about Asians helping Asians; it’s about building bridges and supporting underrepresented founders, including women and Black entrepreneurs. By connecting Asian founders to wider networks, we can unlock exponential growth and drive significant economic and societal change. The potential is limitless, and we’re excited for the journey ahead.
