Tata Digital, a wholly-owned subsidiary of Tata Sons, unveiled its super app – Tata Neu – a mobile application that provides access to all the group firms’ services at one place. Tata Neu brings together diverse offerings – from fashion to finance, gadgets to groceries, hotels to health and tech to travel and suite of financial offerings (such as bill payments, loans and insurance) – on a single platform. Tata Neu is a one-stop destination for all consumer needs, Tata Digital said in a statement.
“The Tata Group is focussed on transforming businesses for the digital world, and in the consumer context, bringing them together into a unified platform that offers an omnichannel experience. With Tata Neu, we are focused on making the lives of Indian consumers easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience to Indian consumers,” Tata Sons’ Chairman N Chandrasekaran said in the statement.
The app – which is available on Android, iOS and TataDigital.com – houses several Tata Group brands such as AirAsia India, Bigbasket, Croma, Indian Hotels Company, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play and Westside.
In a LinkedIn post, Chandrasekaran added that services of firms such as Vistara, Air India, Titan, Tanishq and Tata Motors would be available soon.
