Reliance to bring back fashion brand Gap to India

Wednesday 13th July 2022 07:00 EDT
 

Reliance Retail has recently announced its long-term partnership with the American iconic fashion brand Gap and plans to bring back the brand to India. “Through a long-term franchise agreement, Reliance Retail has become the official retailer for Gap across all channels in India,” the two companies said a joint statement.

Earlier, Gap had a franchise business relationship with Arvind Fashions, a company from the Lalbhai Group. It was mutually terminated in September 2020 after Covid led pandemic set-in.

Reliance Retail CEO, fashion & lifestyle, Akhilesh Prasad said, “We believe that Reliance and Gap complement each other in their vision to bring industry-leading fashion products and retail experiences to their consumers.”

MD of international, global licensing and wholesale at Gap Inc Adrienne Gernand said, “Partnering with regional experts, like Reliance Retail in India, allows us to deliver our relevant, purpose-driven brand to customers around the globe.”


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