The bilingual film "Iruvam," produced in both Tamil and English, has been chosen as one of only four entries globally for the Let’s Spook Cannes event at the Cannes Film Festival. Starring Varsha Bollamma in the lead role, the film stands out for its innovative interactive elements.
Industry tracker Ramesh Bala made the announcement of the film’s selection on his X (formerly Twitter), writing, “.@Manmargames innovative project @iruvam_ManMar has been officially selected for the prestigious Cannes International Film Festival's "Let's Spook Cannes" event. A Landmark Indian Entry in the World's Premier Film Festival #Iruvam starring @VarshaBollamma.” An excited Varsha re-tweeted the post, writing, “Super super super excited for this one!!! Eeeeeeeeepppp!!!!
Iruvam is an interactive film that blurs the line between film and gaming. The innovative full motion video (FMV) will offer a narrative where the viewers’ choices will impact the film’s storylines and the outcome, which will offer numerous endings. The description sounds similar to Netflix’s Black Mirror: Bandersnatch. Directed by Manoj Annadurai, who is known for the independent English film Get Happy, the film will feature Sidhu Kumaresan, Shanmathi and Bala Guru.
