Kamal Haasan who has refused to endorse any brand for almost five decades, will now shoot his first television commercial for popular textile brand Pothys, on the outskirts of Chennai. Speaking about the advertisement, the company's managing director, S Ramesh, said that the deal had been in the making for the last two years. “We have been constantly in touch, but Kamal Haasan took his time to decide. He will be endorsing the entire Pothys brand.” Asked about Kamal’s remuneration Ramesh declined to go into details. The advertisement, which will be directed by Krishnakumar Ramkumar, will hit the screens on Diwali day. Declining to give details, Ramesh said, “Kamal will wear a smart suit for the advertisement, which will be shot in a resort on the outskirts of Chennai. We are talking to composer Ghibran to do the background score.” When asked if this would be a one time affair, a source close to Kamal Haasan said the actor would be choosy about endorsing other brands.
