How much is too much when you are Rajinikanth? The first look launch event of Thalaivar's '2.0' is being chalked out and it is supposed to be the biggest film event of 2016. Budget of the film itself stands at a whopping amount of more than £35 million. Scheduled to take place on the weekend, the makers will unveil the first look of Rajini, and Akshay Kumar who plays the antagonist in the sci-fi.
The event will be held at the prestigious Yash Raj Studios, at a cost of £600,000- which is ironically the average cost of making two Tamil films. The hour-long event will be hosted by filmmaker Karan Johar, and arrangements of the evening will be overseen by event management company Wizcraft.
Rajini sent Twitter in a frenzy last week after he tweeted the first poster of the 'Enthiran' sequel. A first look launch event is a new trend. No filmmakers, not even producers of 'Baahubali' have planned such an elaborate function for a reveal. A teaser poster of the movie heightened the curiosity of the fans with most of them anxious about what to expect from the first look launch. Adding fuel to the existing fire, Kumar tweeted, "What awaits, no one knows!!! Sit tight... just few days to go. Are you ready?"
