A prominent producer Allu Aravind in South Indian cinema, recently discussed the success of South films, including their dubbed versions, in the North. He attributed the shortcomings of Hindi cinema to the cocooned existence and narrow worldview of filmmakers in Mumbai.
Speaking at the South India Film Festival in March, Aravind highlighted the evolution of the Pan-India phenomenon, stating, "Now, the gates are open. The material produced here is being well-received across India. Our dubbed films are thriving in Hindi-speaking markets." He acknowledged that while content is produced in the North, it doesn't resonate as strongly, adding, "I have a slightly controversial answer to this, but I should be honest."
Commenting on Hindi filmmakers, Aravind stated, “I respect Bombay filmmakers and their thinking, but they seem locked between Bandra and Juhu, which shapes their culture and vision. They need to recognise that places like UP and Bihar exist. Telugu and Tamil films are more popular there because of their content; there’s no special love for us.”
He added, “I've spoken with some people in the Hindi film industry—though I won’t name them—who are beginning to understand this and are trying to create films that appeal to a broader audience. This recognition of South cinema will fade as Bombay filmmakers also start making mainstream films. All-India films will emerge from all industries as they align content and budgets.”
