Promotion and marketing for Thalaivar's much-awaited sequel to 'Robot', '2.0' will see co-actor Akshay Kumar along with him on the posters, teasers, trailers, and other promotional material. A source close to the unit said, "The thing is, the producers of '2.0' hope to sell the film to the Hindi belt on the basis of AK's presence there. For all his iconic status, Rajini's films don't work in North India. With Akshay Kumar playing the villain against Rajinikanth, the makers hope to make a killing in both the Hindi and non-Hindi markets. Hence the film will be marketed as a two-hero film all across the country."
The first look poster of both Rajini and Akshay was launched in Mumbai last week. Speaking at the event, the superstar said, "To work with Shankar is difficult. He is a perfectionist. That is why he is one of the biggest directors. This picture as 3D is a different experience. But the truth is Akshay Kumar is the hero." When it was Bollywood actor's chance to speak, he said, "Rajinikanth is not a superstar, he is the entire galaxy. I am his big big fan. And if there's anybody in this industry who has got the swag, then it's him. It can be a cigarette, or the way he wears his glasses or his coat. There's no youngster who doesn't want to imitate him."
