Riteish Deshmukh on OTT challenges: “Platforms have become highly selective”

Wednesday 14th August 2024 08:44 EDT
 

Actor Riteish Deshmukh believes that OTT platforms have opened up opportunities for actors to explore their craft and take on a variety of roles. However, the 45-year-old, who has starred in several OTT films such as ‘Kakuda’ (2024), ‘Pill’ (2024), and ‘Plan A Plan B’ (2022), notes that actors have become more selective in their choices. He explains, "The digital space offers more diversity in roles, but as actors, no matter how much we want to push our boundaries, we're only as good as the opportunities presented to us."

He adds, “It’s not easy for films to make it onto OTT platforms these days, as they’ve become very selective. Platforms need films that will perform well, and understandably so—they can’t accept just any film that comes their way.”

Deshmukh emphasises that “there are no free lunches in life,” explaining that every film, whether released on OTT or in theatres, involves significant financial considerations. "Some platform has to invest that money, and if the film doesn’t attract viewers or fails to perform well, the numbers will dictate how they proceed."

"They might clearly say, ‘I don’t want Riteish; he doesn’t perform well on our platform. Cast someone else instead.’ So, it’s not as if this space is any safer," he adds. "Additionally, different actors resonate with different platforms."


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