The much-talked-about film 'Samrat Prithviraj' was finally released on June 3. The film has been in the news as it is the story of a legendary king of India, and also because it stars superstar Akshay Kumar in the lead. The buzz was limited due to which the film opened at £1.07 million. However, the hope was that the film would pick up well on day two and three. Sadly, the film showed a marginal growth on day two, collecting £1.26 million. On day three, the collections were just £1.61 million. As a result, the weekend collections amount to just £3.94 million. 'Bhool Bhulaiyaa 2', which was released 2 weeks back and was a smaller film in terms of costs, had collected £5.59 million in the first three days.
It has now come to light that as per the early trends for Day 5, 'Samrat Prithviraj' has faced another fall. With the film collecting less than 50% on Monday as compared to Friday, the trade hoped that it would sustain at the same level as Monday. However, that hasn’t happened and going by the collections, it seems like the film will collect in the range of £400,000 to 425,000.
According to an exhibitor, “All multiplexes were forced to play 6-7 or 10-12 shows of the film depending on the number of screens. It got far too many shows, due to which the occupancy was limited on the weekends as the demand was not there. From Monday, many multiplexes have reduced shows. Since the film didn’t pick up well, the shows were further reduced. The reduction of shows will continue if the trend continues.”
