Apart from films, Bollywood celebrities earn significantly from brand endorsements. Ranveer Singh leads with a celebrity brand value of $203.1 million in 2023, according to Kroll’s Celebrity Brand Valuation Report. He endorses brands such as Tiffany & Co, Zomato, Vicks, and his investments like Bold Care and Sugar Cosmetics contribute to his portfolio.
According to the list, Virat Kohli tops with a brand value of $227.9 million, followed closely by Ranveer Singh. Shah Rukh Khan, who climbed from tenth place last year, now holds the third spot with a brand value of $120.7 million. SRK, currently endorsing brands like Vimal, Myntra, Tide, and Everest Spices, had notable successes last year with "Jawan" and "Pathaan."
Akshay Kumar ranks fourth on the list with a brand value of $111.7 million. He endorses brands such as Dabur and Kajaria, and owns the clothing brand Force IX, which he actively promotes. Following closely in fifth place is Alia Bhatt, with a brand value of $101.1 million. Alia is associated with brands like Cadbury and Make My Trip, and also leads her own brand, Ed-a-Mamma.
