Bollywood actor Emraan Hashmi feels that kissing has lost its shock value. A report quoted the actor as saying that a few years ago, the film industry and the audience were against kissing scenes but now they have almost accepted it. The actor further stated that though all his films had strong storytelling and characters, the kissing scenes were highlighted the most, and he found that unfair. He also mentioned in the report that he is happy, now that other actors are also doing the same kind of scenes.
