Facebook and KJo tie up for online campaign

Crawling his way back from the MNS-prompted ban on his film, Karan Johar has teamed up with social media site Facebook for a first of its kind campaign called 'Ae Dil Ki Facebook'. The contest will give participants a chance to reconnect with someone special they have lost touch with. One of the biggest social media integration, the campaign will see actors Ranbir Kapoor and Anushka Sharma engage with fans."A unique activity that leverages the reach of Facebook to engage with the core TG and encourages them to reach out to their long lost connections," CMO of Fox Star Studios, Shikha Kapur said. She added. "By bringing in Anushka Sharma and Ranbir Kapoor to help these special relationships reconnect through Facebook serves a dual purpose : it mirrors the central premise of the film - that relationships are precious and are to be nurtured through all odds, and it transcends the fan-star engagement experience to all new emotional level."Produced by Fox and, Dharma Productions, 'Ae Dil Hai Mushkil' is out on the big screen and is faring well.