Actor Amitabh Bachchan has reportedly sent a legal notice to a pan masala brand that has continued to air TV commercials featuring him despite termination of contract. Bachchan had announced his withdrawal from the Kamala Pasand campaign in October after a national anti-tobacco organisation requested him to stop making such endorsements.
A media report quoted a source as saying, “Came to know from the office of Bachchan, that a legal notice has been sent to Kamala Pasand, to stop broadcasting the TV commercials with Bachchan immediately… as it was noticed that despite termination of the endorsement agreement ‘Kamala Pasand’ has ignored the same and is seen to continue airing the TV commercials.”
Bachchan had announced his withdrawal on his 79th birthday. He said he wasn’t aware that it came under surrogate advertisement. A statement from his office read, “Kamala Pasand … a few days after the commercial was aired, Bachchan contacted the brand and stepped out of it last week. Upon checking why this sudden move – it was revealed that when Bachchan became associated with the brand , he wasn’t aware that it falls under surrogate advertising. Bachchan has terminated the contract with the brand, has written to them his termination and has returned the money received for the promotion.”
The actor had also responded to a person on social media who had questioned his move. The commercial in question was released mid-September and mentioned Kamala Pasand “silver-coated elaichi”.
