The ReFashion Hub is presenting a series of artworks and comic strips by leading Indian artists to raise awareness around wastewater in the fashion industry. According to the Hub, a single cotton shirt uses up to 3,000 liters of water to make and a denim jacket takes 7,500 liters - enough drinking water for one person for 6 years! Organised by The ReFashion Hub, the artworks are part of a series of upcoming initiatives to raise awareness about water usage including public video projections, installations, and the Fashion Forward Fellowship. The ReFashion Hub collaborates with 7 artists and graphic designers including Priyanka Paul, Aditi Mali, Manasi Deshpande, Mehek Malhotra, Vinu Joseph, Param Sahib and Sonali Bhasin to create a series of specially commissioned artworks and comic strips. This artistic intervention is aimed at raising awareness around the pressing issue of wastewater stewardship in the fashion industry with a focus on bringing climate-action to fashion. The artists had been invited to design comic strips which capture a sarcastic take on producing a T-shirt, and the resources that it drains, with a key focus on water wastage. The resulting works showcase the absurdity of the fast fashion industry, hoping that viewers will lend a thought to the cause and take responsible decisions. The idea behind this initiative is to ask audiences to question the source of the clothes that they wear and not just the final output. The works examine the damaging impact fast fashion can have on our natural habitats and look to develop solutions to bring about change. The ReFashion Hub launched India’s first fellowship focussing on wastewater stewardship called the Fashion Forward Fellowship. The 5-week fellowship programme ends in April with one winning sustainable capsule collection.
