A group of young London based Bengali entrepreneurs have organised an exclusive shopping event called ‘Bilet-e Utshob’ (Celebration abroad) on the 1st of October in the leafy suburbs of Wimbledon. Passionate about bringing Kolkata to London, this group of young entrepreneurs are aiming to create a ‘Kolkata high street’ in the heart of London and will include exclusive designers, big and small brands from Bengal and other parts of India, who will be exhibiting their ranges at this event.
Ishita, brand owner of Utsav Collections, who is flying in from Kolkata to London just for the event said, “It is going to be quite a project to bring our full ‘Durga Puja’ range all the way from Kolkata to London! But we are quite excited to co-host this event and explore how the British Bengali responds to our ranges.”
Despite being a very traditional and popular ethnic wear, saree designs have actually drawn a lot of inspiration from the international fashion market and Kolkata seems to be the hub of buzzing creative designers who have successfully taken their saree brands abroad. Some of these Kolkata based international brands, are actually designing, manufacturing and selling over a million sarees worldwide. They are highly visible on all leading online channels, in social media, in stores, concessions and in international exhibitions.
One such brand ‘Utsav Collections’ has recently gained huge popularity in the international market. It is a fairly young brand, just over 7 years old, started by two young girls Poulami & Ishita.
