Stars and politicians are no strangers in Bengal. Mithun Chakraborty, the latest catch of BJP, was a Trinamool-nominated Rajya Sabha MP. Before that he was so close to Left Front. But the Left leaders did not keep the Bollywood and its Kolkata cousin in high esteem. Mamata Banerjee has no such pretensions. She understands the pulse of mainstream Bengali culture and has always packed her MP/MLA line-up with film stars, sportspersons, singers. Some were long past their heyday like Sandhya Roy but others were hot commodities like action-hero Dev. Unlike the Left, Trinamool treated them as “guest politicians” who could treat politics as a sabbatical. Their political foray was like a “recognition of their work” as actors and sportspeople.
Parachuting in a celebrity also helped defuse local intra-party fights because he/she was an outsider belonging to no particular faction. Didi genuinely enjoyed the company of film and television stars and that made it easier for her to bend them to her cause. During the 2019 Lok Sabha elections Didi hit the campaign trail with actor-candidate Nusrat Jahan. She ad libbed about their commonality. “She has two eyes. I have two eyes. She has two ears. I have two ears. She has one liver. I have one liver. Only she is beautiful. I am not.” The crowd lapped it up. And if the stars occasionally put their foot in their mouths, they smiled and begged forgiveness as political novices.
A little late to the party, BJP roped in a few stars like Locket Chatterjee and Roopa Ganguly. But this year that trickle has become a stream. Papiya Adhikari, an actress from the 80s, elocuted her love for the party and the Prime Minister with such gushing melodramatic verve on camera it screamed for its own soap opera soundtrack. And we know the BJP-Trinamool celebrity tug-of-war is getting serious when actor Bonny Sengupta joins the BJP while his love interest actor Koushani Mukherjee joins Trinamool as does his mother, giving the old saas-bahu plot a dramatic twist.
Admittedly many of the new celebrity entrants are eliciting yawns. The names ring the faintest of bells. Not everyone can deliver a frisson of excitement like a Moon Moon Sen. However, the celebrity brigade now serves a different political purpose. It’s about quantity rather than quality. The BJP wants the headline that says: “A host of Bengali actors join BJP”. Ultimately elections are a matter of perception and by filling up its celeb dance card the BJP wants to send out the message that the wind is changing in Bengal.
That’s why Trinamool has redoubled its efforts. Mamata persuaded sitting MLAs like actor Chiranjeet to run again though he had wanted to retire. Acting legend Dipankar De just joined the party. The new faces in the party’s Assembly poll list include a writer, a footballer, a cricketer, a singer of Sa Re Ga Ma fame, a director and a slew of television and film stars. Whether it can win the battle of perceptions is anyone’s guess. But while political parties and celebrities hope for a win-win relationship with each other, it’s debatable whether art and culture itself will emerge a winner.
